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Rush Season Arrives for Export of Christmas Products

Hits:  UpdateTime:2010-08-21 20:52:50  【Printing】  【Close

The statistics released by Yiwu Customs show that although the Christmas goods export was only over 200 thousand dollars in April, it boosted to over 1 million dollars in May and reached over 4 million dollars in June.

More orders but fewer workers
Different from other products, the order receiving and distribution of Christmas goods focus on some time. The peak season of order receiving falls on the first quarter and the end of a year. And the high season of export is mainly in July, August and September. As a result, the debt crisis in Europe starting from Greece in the first half of this year kept the Christmas export in a state of suspense.

It is learnt from a dozen enterprises in Yiwu that the exports of Christmas goods have a greater increase than those of last year with the biggest rise of 50%. Due to the abundant orders, the shortage of workers becomes a tough problem for enterprises. A person in charge of Christmas goods enterprise said that the business this year is much better than that of last year but it's hard to recruit workers and many workers go back home now in his peak season.

The medium-and-low end products are the hottest
As for most customers in European countries and America, Christmas products are necessities no matter how tight the budget is.

As does the strong rebound of Christmas orders this year mean the confidence recovery of European and American customers?

"It is still early to say yes." Tianheng Christmas Gifts and Art crafts Co., Ltd is mainly engaged in the export of medium-end products such as Christmas clocks, colored ribbons and wreaths. The sales volume was only 2 to 3 million yuan due to the financial crisis last year. However, the orders have reached 5 to 6 million yuan till now this year. The medium-and-low end products sell best which means the financial crisis still has influence upon European and American customers.

Price growth depends on new products
New products are impressive. Yiwu customs showed that the export this year is characterized by new products. For example, a kind of automatically glittering Christmas tree sells pretty well this year.

The export market could only be maintained with more new products as well as the advantages of price, which became a common view on many Christmas enterprises after going through the financial crisis.

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